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Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies.

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Traditionally, corporations focused on marketing through print, television, and radio. Although these options still exist today, the rise of the internet led to a shift in the way companies reached consumers. That's where digital marketing came into play. This form of marketing involves the use of websites, social media, search engines, apps—anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.

A website is the centerpiece of all digital marketing activities. It is a very powerful channel on its own, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.

The Digital Marketing Institute has developed a methodology that helps to guide digital marketers towards achieving their goals. This methodology, which is central to the key components of digital marketing, comprises three principles: initiate, integrate, and iterate. Collectively, this is referred to as the 3i Principles. The principles are designed to get you to think about a digital marketing strategy or campaign from start to finish. This helps marketers ensure they are hitting key targets, reflecting on what worked, and understanding what requires refinement.

I have extensive knowledge of how social media, search engines, websites and online advertisements can generate sales leads, increase traffic to a business and build brand awareness.

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